UK-Based Tech Skills Organization QA Acquires Circus Street; here’s why


UK based QA, owned by CVC Capital Partners VI, is a training company that provides a full range of training, talent development and learning services. The company announced the acquisition of the London-based company Circus street – an online platform that teaches people how to do business in a digital world.

Building a global digital capacity

In the current scenario, digital disruption continues to drive significant global change. This is where Circus Street believes it is closing the gap. The company provides online training solutions for businesses to build and develop digital capabilities across their organization.

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Circus Street provides digital skills including e-commerce, data analytics and digital marketing through its digital subscription platform. He helps big brands, by honing their talents and helping them create and develop digital capabilities in their organizations at scale.

Currently, the company has more than 500,000 people in more than 150 countries who use Circus Street to increase their digital literacy. Some of its customers include Sanofi, Nike, Nestlé, Pfizer, P&G and Coca-Cola.

Circus Street was founded in 2009 by brothers Richard and Jonny Townsend. Speaking on the development, Jonny Townsend said, “This acquisition allows us to significantly expand our business success in our core regions of the Americas, EMEA and APAC. Together, we will build an offering that further reinforces the uniqueness of our proposition and continue to help the world’s leading brands understand how technology is modernizing every aspect of their operations.

A Brief About QA

QA helps clients develop their technological skills through training and talent solutions, including training courses, refresher courses, technology apprenticeships and degree apprenticeships. It also offers more than 150 undergraduate and master’s degree programs in collaboration with its university partners.

Over 200,000 people learned with QA last year. It serves over 80% of the FTSE 100, many parts of government and the public sector, and is one of Microsoft’s largest learning partners around the world. It also has a strong partnership with Salesforce, AWS, and other technology providers.

Objective of this acquisition

QA is a technology skills organization that provides training and talent management solutions such as cloud computing, cybersecurity, software engineering, data, and agility. And with this acquisition, QA can now provide organizations with digital marketing and data analytics skills.

QA plans to accelerate the digital transformations of businesses. Previously, the company had acquired Cloud Academy, an enterprise e-learning platform for cloud technologies, including AWS, Microsoft Azure, Google Cloud, and the DevOps ecosystem. Now, the addition of Circus Street will allow them to build digital and data capabilities across their business, while Cloud Academy will systematically assess, develop and validate the skills of their technical teams to deliver them. In addition, QA will now also be able to offer its customers different training modes, from live virtual training to classroom training and fully digital and self-paced training.

Srikanth Iyengar, Chief Client Officer at QA, says: “Today our clients tell us they want to understand and develop digital capabilities across their business, away from the traditional silos that stand in the way of a full digital transformation. . As someone who already teaches in data and digital marketing, we are already seeing how these disciplines are the basis of any digital transformation, and that’s why we have been keen to extend our solutions to the business functions that design them. products and bring them to market. ”

“Circus Street’s digital learning platform and its exceptional content will make QA’s business offering stronger than ever. We have important opportunities to introduce Circus Street to QA clients, particularly in financial services, technology and government, and to introduce QA to Circus Street clients in FMCG, Pharma and Manufacturing, ”adds -he.

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