Terra Kulture and Mastercard Foundation will empower 65,000 young creatives in Nigeria


Terra Kulture, a leading educational and recreational organization, has partnered with the Mastercard Foundation to train up to 65,000 creatives across Nigeria under a five-year training partnership program that aims to equip young Nigerians with relevant skills in the key theater and business sub-sectors. .

The initiative which constitutes an important part of the Terra Academy for the Arts (TAFTA), will create an e-learning platform that will provide free education and access to employment opportunities for the most vulnerable youth, with a particular focus on women between the ages of 16 and 35 in the States from Lagos, Ogun and Kano.

The partnership will also provide participants with basic training, support, internships and links to employment and financial services.

Speaking on the partnership, Terra Kulture Managing Director Bolanle Austen-Peters said the intervention would have a positive impact on Nigerian youth and culture, both now and in the near future.

She said, “Stimulating impact and creating massive visibility for Nigerian culture and youth has always been at the core of our existence. We have leveraged our deep understanding of arts, culture and languages ​​over the years to best impact the next generation. We are extremely excited to partner with the Mastercard Foundation to further empower up to 65,000 young Nigerians spread across the country.

“The Academy will provide training in key technical production skills for theater and the creative industry. Each course will include a module on entrepreneurship allowing students to learn about the business side of the industry. Some of the courses offered include animation, storyboarding, lighting management, and sound management. We believe this will create employment opportunities for young creatives and empower them while facilitating the national integration of students.

The entry requirement for all students is a minimum of upper secondary school diplomas. All courses will include an introductory section and as such, students do not need any prior knowledge to enroll in the course or understand the course material.

The Mastercard Foundation’s Country Manager for Nigeria, Chidinma Lawanson, said, “This partnership will allow us to reach more young people, especially young women in the creative sector. Together with our partner, we will provide access to training, skills and mentorship platforms that will further create access to entrepreneurial and employment opportunities for creative youth in Nigeria.

The partnership is aligned with the Mastercard Foundation’s Young Africa Works strategy in Nigeria, which aims to enable 10 million young Nigerian women and men to access dignified work and the right skills to contribute to Africa’s global competitiveness. Africa.

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