MeetingPlay, a technology company that focuses on solutions for in-person, virtual and hybrid events, received a $ 75 million investment from Sunstone Partners, a private equity firm specializing in software and technology services companies .
The hybrid event technology company offers a comprehensive suite of features for conferences, events and meetings that enhance the attendee experience. The company’s proprietary software platform includes standards for attendee engagement, event participation, personalized virtual environments, and broadcast-quality programming.
MeetingPlay is popular among several successful companies like Marriott International, Databricks, etc. Through the partnership with Sunstone, MeetingPlay is now able to execute a growth strategy by developing innovative products, expanding delivery capabilities and improving go-to-market strategies to continue delivering experiences. peak customer.
“Sunstone’s investment strategy, which puts people and innovation at the forefront, will help us grow our product offering and enable our clients to organize even more exciting, brand-based and transformative events. We knew early on that Sunstone shared our vision, emphasizing their desire to preserve our unique culture and placing a strong emphasis on exceptional customer service. We look forward to working with them during this next phase of growth and innovation. Said Joe Schwinger, Co-CEO of MeetingPlay in a statet.
In one recent editorial for BizBash, Schwinger said, “My message to those who are reverting to the old ways: If there was a time to be more like Netflix and less like Blockbuster, now is the time.
Sunstone Co-Founder and CEO Michael Biggee said in a statement, “MeetingPlay delivers unprecedented digital experiences that combine unparalleled personalization, networking, content and engagement that are scalable to support a growing audience. 100,000 or more. We couldn’t be more excited to partner with MeetingPlay for their exciting future.
Sunstone Partners is a growth-oriented private equity firm that makes majority and minority investments in software and technology services companies. The company generally seeks to partner with teams, to help accelerate organic growth and finance acquisitions.
Terms of the transaction were not disclosed. Mirus Capital Advisors was MeetingPlay’s exclusive financial advisor on the Sunstone investment. Choate, Hall & Stewart LLP acted as legal counsel to Sunstone.