How to make money teaching people how to cook, bake online


E-learning, or technology-enabled education, such as courses taken online, is a growing industry. In 2020 alone, the global e-learning market was estimated at $250 billion, according to market intelligence platform ReportLinker, and is expected to reach $457 billion by 2026.

If you’re considering offering online courses, you may have more options than you think. As for what you might focus on as an instructor, “everyone has something to teach,” said Chris Haroun, who has earned more than $1 million teaching business classes in online on Udemy, at Grow.

Some instructors, for example, start online teaching businesses out of hobbies and passions. Here are three women who made six figures, in part by teaching people how to cook and bake online.

Caramel Apple Maker Earned Nearly $335,000 in 2020

The daughter of Guatemalan immigrants, Danira Cancinos, 34, became pregnant at 15 and dropped out of high school to care for her son. By age 24, she had had two more daughters and was working in an arcade to support her family.

Cancinos couldn’t always afford to buy her kids the sweets they wanted, so she started baking cupcakes for them at home and sharing the results on Facebook. Soon her friends and family were ordering batches of her cupcakes and she began experimenting with making other baked goods. His specialty: caramel apples.

After many requests to show people how she made her confections, Cancinos started teaching her cooking methods via Facebook Live. Her classes range from mini Oreo cheesecake to stuffed churros to caramel apples. In 2020 alone, his courses brought in nearly $335,000.

“I never imagined I could make this kind of money,” she previously told Grow. “Starting an online business can change your life.”

The sourdough baker made $323,000 selling courses

Teresa Greenway, 63, had been baking sourdough bread for fun and sharing her tips online since the early 2000s. Then in 2014, she took a course on starting a business. Although it never occurred to him, the hobby could be a source of income, when the instructor asked him, “What can you do?” Greenway said, “Well, I can do sourdough,” she previously told Grow.

There were stumbling blocks along the way. “I almost didn’t post my first course on Udemy because we lived in some kind of garage and the setting wasn’t very nice,” she says. Greenway was still caring for her two youngest children at the time.

Teresa Greenway, Udemy sourdough baker.

Photo courtesy Teresa Greenway

She didn’t let these obstacles deter her.

Since May 2015, Greenway has uploaded 13 courses to Udemy, ranging from Baking San Francisco Sourdough to Making a Panettone. Her classes have brought in a total of $323,000, and she recently expanded her business into a membership site for baking enthusiasts, The Baking Network.

Chef charges $1,200 to $1,500 to teach cooking on Zoom

Chef Cate Meade, a season eight finalist on the FOX show “MasterChef,” used to bring in $8,000 to $10,000 a month between her various gigs before the pandemic hit. She prepared meals for customers in her hometown of Chicago and consulted for various food companies.

But when March 2020 rolled around, his earnings plummeted. Suddenly it was approaching $2,000 to $2,500.

As customers balked at bringing her into their homes to cook, she began to rethink her business model. She hosted small dinner parties for $100 to $250 per person and offered cooking classes on Zoom.

Cat Mead.

Courtesy of Cate Meade

One of his firsts was teaching a team of co-workers how to make fajita bowls. “It was really fun,” she previously told Grow. “I made it in my own kitchen and set it up and we cooked a full meal together.” She charged $1,200 to $1,500 for each course.

By December 2020, she was back to earning $8,000 a month.

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